CPL Marketing
Lead Generation Company in Delhi — Pay Only for Qualified Leads
We run cost-per-lead (CPL) campaigns that deliver verified, high-intent B2C leads for insurance, education, loans, fintech and real estate brands across India — and you pay only for the leads you receive.
- 9+ years in performance marketing
- 200+ clients served
- 500+ campaigns launched
What is CPL (cost per lead) marketing?
In a cost per lead model you don’t pay for impressions or clicks — you pay a fixed price for each lead that matches the criteria we agree on up front, such as age, city, income band or product interest. That puts the risk on us and makes your cost of acquisition predictable from day one.
Since 2017, Web Creative Values has run CPL campaigns for brands that need volume and quality: insurers, universities and ed-tech platforms, lenders, fintech apps and real estate developers.
Industries we generate leads for
Insurance lead generation
Health, motor, term and life insurance leads with contact verification, for insurers and brokers.
Education lead generation
Student enquiries for universities, online degree platforms and coaching institutes, filtered by course and city.
Loan & home loan leads
Personal loan, home loan and credit card applicants for banks, NBFCs and housing finance companies.
Fintech & KYC leads
App sign-ups, KYC completions and account activations on a cost-per-action basis.
Real estate lead generation
Buyer enquiries for residential projects, targeted by budget and location.
Custom B2C campaigns
Any consumer offer where a qualified enquiry has a clear value to your sales team.
Brands we have worked with include HDFC ERGO, Care Health Insurance, Bajaj Housing Finance, Amity University, NMIMS and College Vidya.
How our lead generation process works
- Define a qualified lead. We agree the fields, filters, geography and daily volume with your team before anything goes live.
- Build the funnel. We create or optimise landing pages and forms built for conversion — see our landing page development.
- Run traffic across channels. Search, social, display, affiliate partners, email and messaging — whatever reaches your audience at the right cost.
- Verify and deliver. Leads are de-duplicated and checked before they reach your CRM, sheet or API in real time.
- Optimise weekly. We use your feedback on lead quality and conversions to shift budget to the sources that close.
Why brands choose Web Creative Values
- Performance pricing — you pay per qualified lead, not for effort or ad spend.
- Quality over volume — filters and verification are agreed up front, so your sales team calls real prospects.
- One partner, full funnel — we can also follow up leads through WhatsApp, SMS and email to lift conversion.
- Transparent reporting — daily lead counts, sources and rejection reasons.
Want to compare CPL with other models such as CPA, CPS or CPI? Read about our performance marketing services.
FAQ
Lead Generation FAQs
How much does a lead cost?
Lead prices depend on the industry, targeting and the qualification filters you need. A broad education enquiry costs far less than a verified home loan applicant. Share your requirement and we will quote a fixed price per lead.
What counts as a qualified lead?
We define it together before launch: required fields, geography, age or income filters, product interest and any verification. Leads that do not meet the agreed criteria are not billed.
How are leads delivered?
In real time to your CRM or API, or by a shared sheet or email — whichever your sales team already uses.
Do you work with businesses outside Delhi?
Yes. We are based in Delhi but run lead generation campaigns for brands across India.
Related Services
Ready for a steady flow of qualified leads?
Talk to our team on WhatsApp or call us — Mon–Fri, 9 AM – 6:30 PM.