Performance Marketing
Performance Marketing Agency in Delhi — You Pay for Results
Since 2017 we have run campaigns on every performance model — CPL, CPA, CPS, CPC and CPI. You choose the outcome you want to pay for, and we take on the job of delivering it at a profitable cost.
- 9+ years of performance campaigns
- 98% client retention
- 200+ clients
What is performance marketing?
Performance marketing is advertising where you pay for a measurable result — a lead, a sale, an install or an action — instead of paying for impressions or time. Every rupee is tied to an outcome you can see in your own data, which makes it the most accountable way to grow.
Performance models we run
CPL — Cost Per Lead
Qualified enquiries for finance, insurance, education and real estate. More on lead generation.
CPA — Cost Per Action
Pay per verified action: registrations, KYC completions, deposits or account activations.
CPS — Cost Per Sale
Commission only on completed sales, so our incentives stay aligned with your revenue.
CPC — Cost Per Click
Targeted traffic to your site or store, paying only for genuine clicks from real users.
CPI — Cost Per Install
App install campaigns for Android and iOS, backed by fraud checks on every install.
Hybrid & custom models
A blend of models built around your funnel, margins and growth targets.
App install campaigns and mobile user acquisition
For apps, installs are only the start. We optimise CPI campaigns towards the events that matter after the install — sign-up, KYC, first deposit or first purchase — so you acquire users who stay. Campaigns are tracked through your mobile measurement partner and filtered for install fraud before billing.
Need the app itself built first? See our app development services.
Affiliate marketing for advertisers
As an affiliate marketing agency we connect your offer with a vetted network of publishers, media buyers and content partners, and manage tracking, payouts and quality control. You can meet our team at affiliate industry events such as iGB Live London and Affiliate Summit East.
How we work
- Pick the outcome and price. We agree the model (CPL, CPA, CPS, CPC or CPI), payout and quality rules.
- Set up tracking. Pixels, postbacks or your MMP, so every conversion is attributed correctly.
- Launch across channels. Search, social, programmatic, affiliate, email, SMS and WhatsApp.
- Scale what performs. Budget moves daily to the sources with the best cost and quality.
FAQ
Performance Marketing FAQs
What is the difference between CPA, CPL and CPS?
CPL pays for a qualified lead, CPA pays for a specific action such as a registration or KYC, and CPS pays a commission only when a sale is completed. The right model depends on how long your sales cycle is and what you can track.
Do you run app install (CPI) campaigns?
Yes. We run CPI campaigns for Android and iOS apps, optimised for post-install events and checked for install fraud before billing.
Is performance marketing right for a small business?
Often, yes — because you pay for outcomes rather than ad spend, it limits your risk. We will tell you honestly if your offer or tracking is not ready yet.
Which industries do you work with?
Insurance, education, lending and housing finance, fintech, ecommerce, OTT and gaming apps, among others.
Related Services
Let’s build a campaign that pays for itself
Talk to our team on WhatsApp or call us — Mon–Fri, 9 AM – 6:30 PM.